ZOA's store doesn't sell. Amazon does. So the page has one job: the Amazon click.
There is no cart on zoaenergy.com. Every product page ends in one button, Buy on Amazon. I checked the live Variety Pack page on Nov 5, 2026. Here is what a shopper meets on the way to that button, and the tests I'd run.
The buy button starts about 800px down, below the fold on a common laptop, under 12 flavor buttons and a cookie bar.
No pop-up on load. The email ask moves to after the Amazon click or exit intent, with a reason to give it.
The four tests, in the order I'd run them
| # | Change | Why it should win | Scored on |
|---|---|---|---|
| 1 | Hold the pop-up until exit intent or after the Amazon click | Right now the first thing a shopper sees is a box asking for something, before they've seen the price. | Amazon clicks per visit |
| 2 | Move "Buy on Amazon" above the flavor grid; collapse flavors to 3 + "more" | The button is below the fold on a laptop. People can't click what they don't see. | Amazon clicks per visit |
| 3 | Add "about $2.08 a can" next to $24.99 | People compare energy drinks by the can at the gas station. $24.99 alone reads like a lot. | Amazon sales (Attribution) |
| 4 | Show the Amazon star rating and review count by the button | The proof already exists on Amazon. The shopper just can't see it from here. | Amazon sales (Attribution) |
The part most CRO plans miss
The Amazon links on this page already carry Amazon Attribution tags (maas). That means each test can be scored on real Amazon sales, not just clicks. A version that gets more clicks but fewer sales loses. Brands in Amazon's Brand Referral Bonus program also earn a bonus on attributed sales, so a winning test can pay twice.
How I'd run it
- Week 1: baseline. Amazon clicks per visit by device, and attributed sales per 1,000 visits, from GA4 and Amazon Attribution.
- Weeks 2–5: tests 1 and 2 (they move clicks fastest), one at a time, run to a set sample size.
- Weeks 6–9: tests 3 and 4, scored on attributed sales.
- Each test gets a one-page readout: what changed, the numbers, keep or kill.
Built from a public look at the page on Nov 5, 2026. Laptop measurements; phone layout not yet checked. Prepared by Joe Smith.